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Tackling DNVBs for emerging brands and legacy retailers

Tackling DNVBs for emerging brands and legacy retailers The recent years have seen the emergence of DNVBs or micro-brands; brands that focus on providing a niche product for a niche customer, which is changing the consumer brand landscape completely. These...

The Rise of Digitally Native Vertical Brands (DNVBs)

The Rise of Digitally Native Vertical Brands (DNVBs) In the past, brands that dominated supply chains, dominated the markets share in their category. P&G, Unilever are brands who owned their categories for the past few decades. With the shift towards digital,...