What to Expect from Online Shopping in 2019?
Retail is changing at lightning speed and as we move towards the end of the year, as consumers begin anticipating what their shopping experience will look like in 2019. Retailers continue to evolve in a highly competitive world where delivery, customer experience, and convenience are the main factors that seal the fate of any store - forcing some into bankruptcy and propelling some into profits.
Here are five things to look forward to in retail next year, and most of them include technology:
More online grocery shopping
Despite having a small portion of consumers using online grocery shopping, industry experts expect digital sales to reach 20 percent of the total grocery market by 2025. Many retailers are partnering with third-party delivery companies such as Shipt and Instacart, enabling many consumers to order groceries from anywhere in a click or tap of a button. Soon, consumers will increasingly order online.
This includes both delivery and ordering online to pick up in store. It’s also expected that social media platforms like Instagram will continue discovering new ways to convince consumers to buy online.
Experts say shoppers will increasingly pick up voice shopping through smartphones, Amazon devices, and vehicles.
Consumers with Alexa-enabled devices are already able to purchase their groceries, home goods, and gifts through Amazon and Whole Foods Market. But other retailers are starting to get in on the action.
Kroger recently announced plans to roll out voice ordering through Alexa-enabled devices and Amazon has released software that allows developers to integrate Alexa in vehicle infotainment systems.
More private labels
Private labels have proven successful in the eyes of consumers this year. Dozens of retailers including Target, Kroger, Walmart, Aldi, and Amazon have expanded private label offerings this year.
Private labels are notorious for adding exclusivity that builds customer loyalty, all while keeping profit margins high without suppliers taking their cuts. Many of the retailers have passed the savings to the consumer with low-cost private labels that are increasingly growing in popularity.
Growth in artificial intelligence
Retailers have used artificial intelligence to learn consumer and market habits. The technology becomes increasingly beneficial for online retailers looking to upsell without a physical salesperson. Different subscription services like Stitch Fix and Kidbox have used AI to analyze subscriber data to recommend products that increase relevance and are more likely to be purchased.
Retailers are trying to use AI to expand holiday shopping earlier as well, learning what consumers will want most around the holidays as early in the year as possible. The intelligence can help spread out orders so delivery systems won’t become as congested close to the holidays.
More interactive aisles
As consumer shopping habits shift to favor experience, retailers are scrambling to find ways to draw crowds into stores. In 2019, augmented reality and virtual reality are likely to take a stronger foothold in all types of brick-and-mortar stores.
For example, Kettering-based Marxent has developed augmented reality technology for Macy’s to show how furniture could look without having to purchase the items.