three trays filled with salad ingredients

Personalization: Why is it important  for Grocery Retailers

In today’s hyper-local and hyper-personalized consumer demands, delivering a tailor-made and individualistic message becomes extremely important.

They can be put off by irrelevant messages and the likelihood of them seeking products elsewhere increases. They want to buy from innovative companies who create better experiences tailored to their preferences and previous behavior.

While grocery has often been a leader in data and personalization, the focus was not entirely on creating a genuine and valuable customer experience.

To keep up with the ever-changing customer expectations and to stay a step ahead, food companies need to facilitate a consumer’s needs before they arise, and the retailers that capture on this trend, are more likely to succeed in the future.

Personalized recommendations is not a new concept. Spotify creates playlists based on songs that a user has previously enjoyed and Amazon’s recommendations based on previous purchases.

Personalized recommendations are not news. YouTube is recommending which songs we should listen to next, Spotify is creating playlists based on songs we enjoyed in the past, what day of the week it is or time of day, Amazon is letting us know which books we might like based on what’s in our cart, but we feel frustrated if the recommendations feel impersonal.

In a society with a unique sense of self, search with the term “for me” is growing exponentially and food companies are looking for ways to create food recommendations that will not let the consumer down.

Grocery retailers have recognized the need for creating personalized shopping experiences as well, but are still struggling to implement every step of a connected and delightful consumer journey.

Leveraging both the data provided by the consumer and past purchase behaviors can help grocery retailers deliver more personalized and meaningful shopping experiences, thus increasing customer loyalty and basket size.

In the blog post, we will explore more about why consumers expect Personalisation from grocery retailers. 

Related e-commerce articles:

DataPorts and Why they Matter
​Retailers today struggle with managing all of the product content necessary to publish and maintain their online product catalog. Assembling[...]
3 ways Grocery retailers can survive in the age of Amazon
3 ways retailers can survive in the age of AmazonRetail giants like Amazon’s ability to effectively address the ever-changing customer[...]
The Impact of AI on Grocery Retail
The Impact of AI on Grocery RetailIn today’s age, grocery retailers no longer have to make guesses about what customers[...]
Digital Merchandising for Grocery Retail: How can it help boost sales
Leveraging digital merchandising to elevate grocery retailMerchandising is a core skill for both online and offline retailers. Merchandising is the[...]
Three Important Aspects That Can Influence Your Grocery Business
3 Main Factors That Will Shape Grocery Retail ​Grocery retail has seen four major shifts since the 1950s, starting with[...]
Primary Methods of Unsupervised Learning
Primary Methods of Unsupervised LearningThere are a variety of ways to create a new machine learning model. Supervised learning is[...]

About the Author

Leave a Reply 0 comments

Leave a Reply:


Get our best content delivered weekly to your inbox.

Sign up below to get started:

Unsubscribe anytime. Your data is stored only for business-to-business communication purposes. See our privacy policy.