Innovation Lab award



SHOP.ORG recognizes top innovation technology providers at the 2018 SHOP.ORG tradeshow

LAS VEGAS, Nevada – Sept 14, 2018 – IceCream Labs, the leader in intelligent merchandising solutions for e-commerce providers, was awarded an inaugural Innovation Award at the 2018 SHOP.ORG event for the “Best Awareness Tech”. IceCream Labs was one of six exhibitors to be recognized with an innovation award.

“It is exciting to celebrate these pioneering companies that are leveraging technology and digital innovation to reimagine the retail experience,” NRF President and CEO Matthew Shay said. “These recipients represent the true spirit of innovation. The extraordinary new products, services and experiences they have created are poised to play a transformative role in the retail industry.”

The winners were chosen from among the 34 exhibitors at the conference by a panel of judges representing venture capitalists, technology incubators, retailers and journalists. Companies had to showcase their ability to most effectively apply the latest advances in artificial intelligence, augmented reality, machine learning, facial recognition, data analytics, robotics and more. The winners were selected based on the impact of their innovation, product execution, ability to scale and market fit. Of the six winners, IceCream Labs, Allure Systems, Hero, and ZigZag were chosen among categories at the conference’s Innovation Lab and Mystore-E from the Startup Zone while Trade’EM was designated as the “Shop.org Attendee Choice Award” selected by attendees voting via the conference’s mobile app.

The winners will receive spots in the Innovation Lab or Startup Zone and participate in a session on the Innovation Lab stage next year at NRF 2019: Retail’s Big Show. NRF’s annual convention is scheduled to be held January 13-15, 2019, in New York as over 37,000 retailers from nearly 100 countries gather to address the industry’s latest trends, innovations and strategies for transformation.

AI-based retail solutions from IceCream Labs help to improve retail customer experience

At SHOP.ORG, IceCream Labs demonstrated both the Intelligent Data Mesh (IDM) and the new IceCream Labs StyleIQ™ solution. StyleIQ is built on top of the IDM and leverages the artificial intelligence within the IDM to connect all of the products in the product catalog. StyleIQ helps merchandising and product managers automate their daily workflow. StyleIQ leverages the power of the IDM to understand all of the products within a product line and then illustrate unseen product groupings and relationships within the catalog. StyleIQ can then compare the existing product line to what’s trending on social media. By leveraging the power of AI to autonomously make the product associations, StyleIQ can generate new product collections, ensembles and “looks”.  In the online grocery market, StyleIQ can be applied to help automatically fill a shopper’s cart with products related to a given recipe, cuisine or dietary limitation.

For an e-commerce or merchandising manager, the payback from the IDM and StyleIQ comes in multiple forms. First, StyleIQ helps automate the daily workflow tasks of the merchandising manager to reduce their workload. Working as a virtual assistant, StyleIQ can research the latest social media trends and suggest new product configurations. Second, the IDM can automatically enhance and enrich your product catalog data directly from your PIM or MDM. You can still use your existing PIM for all of your product data governance processes, knowing that it is being enriched with complete data. Finally, by providing online customers with an enhanced shopping experience, you improve their ability to visualize the choices in your product line, increase the “discoverability” of your products online and improve the opportunity for both conversion and an increased gross merchandise volume at checkout.

The Intelligent Data Mesh and CatalogIQ are available now at www.icecreamlabs.com. StyleIQ is in the demonstration phase and customers can schedule a live demo through the IceCream Labs website.

About IceCream Labs

IceCream Labs is the only AI powered platform which provides on-demand Intelligent Merchandising solutions for e-commerce retailers, brands and marketplace sellers. We help you realize the maximum potential of your product catalog by boosting the quality of your product content to create an immediate impact on revenues and operations.

Several of the world’s largest retailers have benefited from our Intelligent Merchandising platform. Deep learning applications on the platform have delivered results with absolute precision, accelerating revenues up to 4X for our customers.

Our new catalog data quality platform consumes product data coming in through various sources. Applications on the platform continuously process and profile the content quality of over 100 million products and 50 million images empowered by our big data algorithms. This data is interpreted by our multiple patent pending Deep Learning models to cleanse, enrich and optimize your product content. The output of the models can be integrated seamlessly with your existing solutions to help you reach your business goals.

At IceCream Labs, we believe in the value of technology and its ability to disrupt traditional business models. Our Culture – like technology – is open and without any boundaries. We believe in the power of providing simplicity while managing the complexity behind it, by keeping our focus constantly on Innovation and Execution.


Mike Oitzman

IceCream Labs


Web: icecreamlabs.com

Ph: 530-270-9466


About the Author

Mike is leading the marketing and product management teams at IceCream Labs. Mike brings more than 20 years of machine vision, automation and enterprise software marketing and sales experience to the team.

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