The Importance of m-commerce in e-commerce
We have witnessed the advent of e-commerce and how it quickly became a part of all our lives. With over half of American consumers now doing most of their shopping online (51%), businesses find it crucial to have a web and mobile presence.
Approx. 1.2 billion people are in habit of using their smartphones to access the internet daily. Trinity Digital Marketing publication reports that in the US, nearly half of the population uses smartphones to connect to the internet
Mobile apps are the primary driver of digital media consumption, proving that creating a mobile-friendly website is imperative to ensure the success of the business.
However, creating a website is not the only goal for a business. It has to be an efficient platform that would allow customers to purchase their products. This is the key to increasing sales in tandem with growing the business’ digital footprint. Building a viable e-commerce site that is also optimized for mobile commerce (m-commerce), should be in forefront of the business strategy.
What is M-Commerce?
Simply put, mobile commerce or m-commerce is sales and commerce using wireless hand-held remote devices. These devices can be smartphones, phablets, or tablets. The main concept behind m-commerce is bringing a simple, accessible and user-friendly shopping experience to the consumers.
M-commerce is becoming increasingly popular and e-commerce companies and retailers are slowly moving away from strategies catering to creating awareness about their online stores and moving towards integrating m-commerce in their business strategy. M-commerce can also be used as a method to enhance overall revenue and increase customer base.
Why is m-commerce important?
M-commerce is one of the major influencers that accelerate business growth. Here are some areas it plays an important role:
The positive impact of Increase in mobile sales
There is a steady increase in the number of mobile users. Now consumers surf the internet via their phones. This generates more than the traffic created with it on the web. The idea of purchasing something on the phone at a time and place of comfort, and having it delivered on the doorstep is a lucrative option for shoppers.
The mobile furthermore is a pocket-friendly device that is available 24/7 for any individual. Any necessity of shopping at any point in time can be satisfied with the mobile instead of hunting for a laptop or using a desktop. Overall, the increase in mobile sales creates a remarkable impact on online shopping which benefits the e-commerce sector.
Phones now have bigger screens - enhancing the shopping experience
Technology is constantly changing and enhancing, as is the competition. Bigger sized phones with larger screens have completely changed how people use mobile phones.
Online shopping is one of the major trends that are set by bigger screens. The comfort with large screens is recognized even with aged people as they can easily use the phone to view products or details easily without having to reach for their eyeglasses.
Innovations resulting in better business
There is a race to provide something new and exciting that the customers would use, ultimately enhancing the user experience. Due to this very race, many brands have started using various innovations as part of their marketing strategy enhancing the user experience.
Single Click Options
On e-commerce sites, buy buttons and checkout options are often the prominent features. With single clicks the site allows the user to complete the user journey fast and efficiently.
AI and Chatbots
Artificial Intelligence (AI) and chatbots are some of the latest technical integrations in the mobile phone for a better experience. AI voice assistants and chatbots bring in an ease of shopping. The tedious process of manually typing in product names, searches, address details can be eliminated - All of this, in the palm of the hand.
Capgemini's Unadkat stated that Artificial intelligence and chatbots will be a key area of focus for retailers in the coming years.
Web pages and mobile apps are majorly used for online shopping
There are two main ways to reach the remote masses. One way is through mobile web pages, and the other through mobile apps. Both these methods have enhanced e-commerce experience for customers.
Mobile web pages
With a mobile web page, user data analysis becomes easy. Companies can understand and segregate the target customer and market. They can then, go ahead with the changes in the company portal.
Mobile apps are used widely by nearly all e-commerce dealers. They are considered more beneficial as the app customers are more loyal as they spare time and put in the effort to download the app. The chances of purchase from these users are very high.
Moreover, online retailers can avail the benefit of personalized communication with their users. Leveraging analytics and purchasing behavior, they can tailor make the promotions and send messages accordingly.
Retailers use this feature to send updates to the customers for promotional offers. Many other such features have helped the online retailers get a greater grasp on customers.
Social Media Benefits
Social media networks such as Instagram, Facebook and Twitter have become a vital part of daily life. Every mobile app company has integrated social media features like share and like with their app and online portal. Mobile users prefer to keep everything from shopping to mobile apps handy. Within no time, they can share updates from online websites on social media.
Future of mobile commerce
More and more consumers are selecting mobiles as a medium to shop rather than laptops or desktops. M-commerce holds a lot of promise for the future.
Business Insider stated that 45% of e-commerce revenue will be coming from m-commerce, by the end of 2020.
While the e-commerce industry is expanding, mobile commerce is not far behind. The innovations will continue to drive the growth of m-commerce. Today, the tech innovations can be seen with the implementation of AR, VR, and wearables, but in the near future, m-commerce will drive innovation to reach new heights.